So sure, 4% might not sound like a lot at face value. A common complaint amongst agents is that most residents in the area simply don't show up to their open houses.īut research from the National Association of REALTORS® has shown that nearly 30% of buyers found the home they purchased through a real estate professional and 4% found their home specifically via a yard sign or open house - and that’s not even touching the potential sellers you could be connecting with. Let’s start with the elephant in the room. And it all begins with an eye-catching open house flyer. To stand out in your area and increase foot traffic at your next open house, you need to make a powerful first impression. From using the same ol’ templates to including just the basic information, many standard open house flyers have more than a little room for improvement. Long before social media, these eye-catching leaflets were the number one way to drive traffic to your open house.Īnd while there are now more ways than ever to market your open houses, the right flyer is still a great first touchpoint for potential buyers and sellers.īut as one of the most tried-and-tested forms of real estate marketing, open house flyers are often taken for granted. We all know the importance of open house flyers.
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